
Why the Gen Z Son of Planet Fitness's Co-Founder Is 'Straight Up Targeting' the Gym Giant
There’s an irony playing out in Dover, New Hampshire. It’s home to the first Planet Fitness location, which opened in 1992 and has since become the top dog in the high-value, low-price (HVLP) segment.
· Athletech News· May 4, 2026

