Ani Freedman — page 2

The two fitness brands are integrating a new loyalty platform into their mobile apps to improve member retention through digital challenges and rewards programs.

A new report reveals a decline in memberships for big-box gyms and boutique studios, suggesting a shift toward member engagement and communal fitness models.

The London-based gym operator is seeking investment for two new locations as it expands its 'elite-level' training ecosystem.

Renew Fitness has formed a partnership with Cohere Capital to acquire and develop dozens of new Pilates studios across Michigan, Maryland, and New York.

The AI-powered home gym brand is expanding into physical retail with its first brick-and-mortar location in Philadelphia and a five-city wellness tour.

The high-value gym chain is partnering with the beverage giant to create immersive in-club brand activations and member experiences across its nationwide locations.

The low-price gym operator will search for social media content creators — with follower counts big and small — that can elevate its brand messaging Amped Fitness has launched the

The premium fitness operator is leaning into community-building with three different workout formats across several NYC parks as people crave in-person wellness Chelsea Piers Fitne

The budget-friendly gym operator now has 75 locations open across Australia as it plans to hit the three-digit mark by 2027 Australia’s budget-friendly gym chain Revo Fitness is st

Early clinical trial results show that apitegromab dramatically reduced lean mass loss among people taking tirzepatide, addressing a growing concern tied to rapid weight loss GLP-1

The Meridian Reformer Commercial series, available with or without an attached 24-inch screen, is designed for gyms, studios, hospitality settings and more Echelon is officially br

A 250-pound NFL player is likely not the first person that comes to mind when you think about Pilates, but for instructors like Kemberly Deane, that’s one of her regular clients.

The Eagle Merchant Partners-backed franchisee group expanded its portfolio to 61 locations with the acquisition of six existing studios in New Jersey.

Fitness First partners with Bon Charge for red light therapy

Planet Fitness is getting a major boost in the Pacific Northwest, thanks to one of its franchisees, Easy Mile Fitness.

FIT House of Brands’ Pilates-yoga-toning concept has officially reached 100 locations globally as it accelerates domestic expansion and prepares to launch a seasonal Hamptons activ

The fitness competition is coming to World Gym’s 140 Taiwan clubs, exposing the global racing phenomenon to hundreds of thousands of members through Hyrox-specific workouts and min

Leaders from AG1, Beekman 1802 and Evolv spoke at the Willpower Catalyst Series event in NYC, sharing their playbook for building trusted, category-defining wellness brands What do

The low-price gym brand’s new Studio Pilates class features 45-minute sessions on NordicTrack’s new reformers Vasa Fitness is hopping on the Pilates wave, bringing its own reformer

The pilates franchise is rolling out 'Connect,' an in-studio system featuring integrated tablets and color-coded intensity tracking to provide members with real-time performance feedback.

New research shows GLP-1 users are increasingly joining gyms to preserve muscle mass, providing a significant tailwind for boutique and big-box fitness operators.

Sequel Brands' Pilates concept reaches 300 licenses sold across 27 states less than a year after opening its first California studio.

New York boutique studios and large fitness franchises are implementing official Hyrox partnerships and hybrid training programs to capitalize on the fitness-racing phenomenon's upcoming NYC event.

The low-price gym operator has acquired Synergym to reach a total of 450 clubs across Spain and Portugal with support from Providence Equity Partners.