Person

Ashlee Weisser

Ashlee Weisser is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 2 stories link here, each summarized from the original publisher.

First Watch
First Watch

Bakery & breakfast

Inside First Watch’s ‘spend more to earn more’ strategy

First Watch CFO Ashlee Weisser is leading a strategy that prioritizes increased marketing spend and menu innovation to drive consistent same-store sales growth.

By Julie Littman· Restaurant Dive· August 10, 2026

Bakery & breakfast

First Watch appoints CFO

Ashlee Weisser, who has worked at First Watch since 2023, takes over for the retiring Mel Hope.

By Restaurant Dive· Restaurant Dive· June 9, 2026