Menu Tracker: New items from Chipotle, McDonald’s, and Sonic
Major quick-service chains including Chipotle, McDonald’s, and Sonic roll out seasonal menu innovations and celebrity collaborations to drive fourth-quarter traffic.
Bret Thorn is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 19 stories link here, each summarized from the original publisher.
Major quick-service chains including Chipotle, McDonald’s, and Sonic roll out seasonal menu innovations and celebrity collaborations to drive fourth-quarter traffic.

Major restaurant chains including Taco Bell, Burger King, and Popeyes are launching new limited-time menu items and seasonal promotions for September.

- Fast Casual - Food Trends - News Hat Creek Burger Company to launch a Cuban sandwich as an LTO The chain installed panini presses at each location to execute the item. [](https:/

The wine-focused casual dining concept Sixty Vines has expanded to 16 locations across multiple states, reporting over $109 million in sales for its parent company.

Shah's Halal grew from a food cart into a global chain

- Quick Service - Finance Cyclosporiasis outbreak traced to Taco Bell lettuce, restaurant bankruptcies surge, and a new marketing blitz Plus, Chipotle’s first location in Mexico .j

The 58-unit fast-casual chain is the first restaurant brand to sign an exclusive deal with Keurig Dr Pepper, offering franchisees more localized beverage flexibility.

Top burger chains like Shake Shack outperformed the market through aggressive menu innovation and brand-specific limited-time offerings beyond their core burger products.

Technomic data reveals that rapid unit expansion, rather than menu innovation, served as the primary growth driver for leading chicken chains like Dave's Hot Chicken in 2025.

The multiconcept hospitality group plans to scale its customisable Vietnamese brand as a primary growth vehicle.
- Food Trends Menu Tracker\\ \\ Menu Tracker Menu Tracker: New items from Popeyes, Jimmy John’s, and Dutch Bros Plus innovation at BJ’s, Insomnia Cookies, Marco's Pizza, Noodles &

Fast-casual chicken chain Huey Magoo’s has introduced a new freestanding drive-thru prototype designed to reduce development costs by 40% and increase site flexibility for franchisees.

Chili’s reported its 20th consecutive quarter of same-store sales growth, driven by a new chicken sandwich lineup that significantly outperformed previous versions.
Major chains including Wendy’s, Chipotle, and Bojangles are updating their menus with a mix of seasonal beverages, spicy additions, and new portion sizes.

In the “Menu Talk” podcast, hosts Pat Cobe and Bret Thorn recapped their experience at the 2025 Restaurant Leadership Conference before transitioning to a featured interview with Bob Johnston, CEO of Melting Pot.

The holiday season is a time for many top franchise brands to pursue seasonal strategies and capitalize on revenue opportunities.

Restaurants are incorporating spicy menu items to appeal to customers who prefer fiery foods and sauces.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency.

Nation's Restaurant News and Ventura Foods recognize menu innovation and research with the annual MenuMasters awards.