
Brick-and-Mortar Isn't Dead
Retailers must shift their focus to the next generation: Gen Z, who are born after 1997 and are just now starting to come into their own as consumers.
Carl Jenkins is a person in Burnaze's franchise knowledge graph, mentioned since 2019. 4 stories link here, each summarized from the original publisher.

Retailers must shift their focus to the next generation: Gen Z, who are born after 1997 and are just now starting to come into their own as consumers.

Consumers force brick-and-mortar restaurant and retail brands to adapt to changing consumer behavior and technology.

When I started in franchise real estate nearly 30 years ago, brick-and-mortar retail locations weren't just for shopping--they were destinations.

Franchise real estate development is becoming increasingly challenging, with brands competing for limited sites in urban areas and seeking new markets in suburban and rural areas.