Chad Storlie

Article discusses the importance of military-style coaching for employee development, highlighting its effectiveness in leadership training.

The article shares leadership lessons from the U.S. Army, drawing from the author's experiences as a second lieutenant.

The article describes a night parachute jump experience, but does not relate to franchising or multi-unit businesses.

Leadership advice on enabling and empowering employees, including creating a purpose-driven and aggressive work environment.

The military offers concepts in leadership, planning, and technology that can be easily and rapidly adapted to enhance the effectiveness of front-line business employees charged with delivering the customer experience.

Customer experience (CX) is one of the hot business topics in all business-to-consumer (B2C) and business-to-business (B2B) companies today.

Customer experience professionals use survey scores to evaluate customer satisfaction and loyalty, with the Net Promoter Score being a popular metric.

Customer loyalty is considered the most important marketing metric, as it reflects a customer's willingness to repurchase from a business over time.

Senior marketing executives prioritize creating a great customer experience to drive loyalty and profits in a competitive market.

Digital innovation at the customer level is how companies improve and grow a great customer experience.