Dheeraj Koneru

Fitness is one of the most relationship-driven businesses in the world.

Artificial Intelligence (AI) is no longer just a buzzword or concept worth monitoring.

For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel.

AI adoption is crucial for gym operators to stay competitive

Zenoti, a software platform powering some of the biggest brands in the spa, salon, and medspa sectors, is making a serious push into the fitness industry, targeting multi-location gym brands with what it says is a superior product.