Eddy Goldberg — page 32

The Franchise Consumer Marketing Conference was a success with nearly 350 franchise marketing executives and exhibitors.

Following up on Chief Brand Officer Marc Pritchard’s call for more responsible placement of the company’s online ads and greater accountability in the digital advertising ecosystem, P&G reduced its digital…

The Multi-Unit Franchising Conference showcases growth and opportunities for multi-unit and multi-brand operators in the franchise industry.

Procter & Gamble's chief brand officer demands transparency from digital media and ad tech companies.

The good news: Despite ongoing external threats to the business model, franchising is experiencing a remarkable growth phase – not only in unit count and system-wide revenue, but also in the number of new and emerging brands.

Online campaigns against brands are on the rise, with brands losing control of their message.

The 2017 Franchise Consumer Marketing Conference draws nearly 350 franchise marketing executives and exhibitors, with 165 franchisor marketing executives from over 125 brands in attendance.

The importance of a company's chief marketing officer continues to expand, with their technology-driven, cross-functional, interdepartmental role in a brand's growth and ongoing success.

The franchise industry is experiencing a remarkable growth phase, with a high number of new and emerging brands, and a strong demand for unit growth and international expansion.

Two Men and a Truck implements a solution to protect customer credit card information and prevent hacking.

No company likes to publicly report a data breach, but these days it seems they're in the news daily, reflecting badly on the brand as a whole if a customer's data is compromised.

Developers will shape the future of payments. Awareness of IoT payments will increase.

The 2017 Annual Franchise Development Report highlights recruitment and development practices of 167 franchisors representing 60,989 units across the US.

Franchising is experiencing a growth phase, with a remarkable increase in unit count and system-wide revenue, as well as the emergence of new brands.

Applied Analytics suggests six tips on how to improve decision-making using data from POS systems.

The 2017 Annual Franchise Development Report (AFDR) highlights franchisors exceeding their goals, with 167 franchisors representing 60,989 units participating in the survey.

Marriott debuts a Snapchat campaign to attract younger travelers and compete with Airbnb.

The 2017 Annual Franchise Development Report highlights sales closing ratios for 2011-2016, with a focus on recruitment and development practices, budgets, and strategies.

Franchising is experiencing a growth phase, with an increase in unit count and system-wide revenue, and a rise in new and emerging brands.

Advertisers search for alternatives to Facebook and Google advertising, as the two companies control over 20% of worldwide advertising.

Major consumer brands suspended their spending on automated ads on YouTube due to ads being placed on websites that promoted terrorism, racism, and other extremist agendas.

A roundup of news on franchising, including unit growth and international expansion.

Campbell's Soup uses a new Pinterest tool to spot trends early, highlighting the importance of social media listening.

The 2017 Annual Franchise Development Report highlights the importance of measuring cost per lead and cost per sale in franchise development.