
CMO Q&A: How Do You Measure Marketing Results and Effectiveness?
Franchise Update magazine profiles franchise CMOs and marketing leaders, asking them about measuring marketing results and effectiveness.
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Franchise Update magazine profiles franchise CMOs and marketing leaders, asking them about measuring marketing results and effectiveness.

Good News! provided a monthly digest of selected news items on unit growth, investment, and financial developments, legislation and regulation, people, and milestones.

A franchise CEO discusses their long-term goals for the company, with a focus on expansion and growth.

Marriott International plans to open 54 new hotels in India by 2025, adding 15,000 new rooms to its existing 24,000.

The Annual Franchise Marketing Report provides franchise consumer marketers with data and analysis to benchmark their performance against competitors.

Domino's opened its first store in the Czech Republic in a master franchise deal with Daufood Czech Republic in Brno.

Texting is becoming a preferred method of communication for customers, as phone calls are often ignored.

Katherine LeBlanc and Michael Barrette discuss preparing a marketing plan and executing strategies for their brands, Painting with a Twist and Dippin' Dots & Doc Popcorn.

The 2020 Annual Franchise Development Report highlights key recruitment and development practices, budgets, and strategies of 122 franchisors representing 30,119 units.

The 2020 AFDR is based on responses from 122 franchisors representing 30,119 units, providing a detailed look into recruitment and development practices, budgets, and strategies of franchisors.

Brian Petranick, CEO of RiseMark Brands, discusses sending employees notes on various occasions, including birthdays and holidays.

The 2nd Annual European Master & Multi-Unit Franchising Conference is coming to Vienna in January, featuring over 50 speakers and panelists from 10 countries.

Green Growth plans spread from Europe to Latin America and the Caribbean, focusing on environmentally friendly development.

The Annual Franchise Marketing Report provides franchise consumer marketers with invaluable data and analysis to benchmark their performance against competitors.

Pieology, a fast-casual pizza chain, expands into China with a strategic alliance and expects to double its global unit count in five years.

A Gen Z writer identifies three new online platforms to reach Gen Zers, including TikTok and Snapchat.

CMOs share keys to success, including keeping learning, being accountable, and building a great team.

The 2020 Annual Franchise Development Report (AFDR) was unveiled, providing insights on recruitment and development practices, budgets, and strategies of franchisors.

PwC and the Urban Land Institute release the 41st annual Emerging Trends in Real Estate report.

Good News! highlights various franchise news, including unit growth, investment, and financial developments, legislation, and regulation, and people and milestones.

Window World's Chair and CEO, Tammy Whitworth, shares her favorite vacation destinations, including the mountains and beach vacations.

School of Rock expands globally with deals to open 150 locations in Brazil, Spain, and Portugal, and reaches its 250th location in Rio de Janeiro.

Michelle Spohnholz, Vice President of Marketing, Newk’s Eatery There is a tremendous amount of market fragmentation between consumers and their unique needs. It’s a very competitive landscape in foodservice as…

Bette Fetter, CEO, and Founder, Young Rembrandts, shares her approach to relaxing and balancing life and work.