Elizabeth Ostertag — page 3

Aescape partners with Invited to offer robotic massage at country clubs.

The Picklr , North America’s fastest-growing indoor pickleball franchise, has announced a multi-year partnership with Wingfield, a leading innovator in racquet sports technology.

Restore Hyper Wellness has over 225 locations across 39 states

Pvolve experiences 225% revenue growth with 50 new franchise licenses.

PickleRage aims to open 500 new locations in five years

As the wellness landscape becomes increasingly saturated, Squeeze, a new massage brand chain, is differentiating itself with affordable and convenient services.

Xplor Mariana Tek, a leading boutique fitness software platform from Xplor Technologies, has unveiled a suite of gamification tools to encourage fitness studio members to stay engaged.

Hyrox signs GoodLife Fitness as title sponsor for Canada race.

Pro Bowl wide receiver Adam Thielen is no stranger to the importance of proper training.

Life Time partners with Lululemon for pickleball and tennis apparel.

Aescape has launched its whitespace innovation: the first commercially available, fully automated massage experience.

ClassPass expands into food and beverage with tens of thousands of studios.

IHRSA 2024 features software updates from Xplor, Club OS, and ABC Fitness.

Pvolve is expanding its leadership team, welcoming Stacey Heald as its new chief operating officer of franchise development and Alexis McDowel, a former Oura executive, as its first global vice president of communications.

Staying active before, during and after pregnancy is essential for a mother’s and baby’s wellbeing.

TRX Training, known for its iconic black and yellow straps, is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom TRX Suspension Trainers for both franchises.

Sugared + Bronzed expands to 50 US locations by 2025.

Silent cancellations are when gym-goers cancel their membership without explaining why, either indirectly or directly, essentially the gym and health club equivalent of “quiet quitting.”

Pvolve, known for its science-led approach to functional movement as well as its proprietary equipment, has opened its first studio in Nashville.

CorePower Yoga partners with McConaughey Foundation to aid 3,000 students.

Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain’s locations.

Crunch Fitness CEO Jim Rowley discusses franchise growth and real estate opportunities.

Brea Ballard leads World Gym's marketing with 25 years experience.

Fitscope, a producer of studio classes for connected fitness equipment, has announced a commercial subscription partnership with Bodycraft.