Evan Fu

Managing through a crisis means being ready well in advance. As the saying goes, “Hope for the best, prepare for the worst.” Yet, no matter how well prepared you and your franchisor thought you were, a crisis is a wild card.

“Your money or your life?” That was the challenge to British highway travelers in the 1600s and 1700s from highwaymen intent on relieving said travelers of their valuables (or lives).