Evan Hackel

In today’s franchise marketplace, the most significant transformation is in information.

Is your franchise eager to attract the right new franchisees?

If you ask franchise company executives to name the most important traits their franchise sales representatives should have, chances are they will say, “persistence,” “assertiveness,” and “the ability to be organized and follow up.” They are right.

According to Greg Nathan in The Franchise E-Factor , the early stages of owning a franchise—the “glee” stage—are filled with optimism.

Artificial intelligence is transforming the franchising industry, enhancing efficiency, improving customer service, and driving growth.

Franchise Update magazine explores the use of artificial intelligence in franchising and strategies for recruiting multi-unit franchisees.

Franchisors build trust with prospects through active listening and paraphrasing.

A great mentoring program increases the success rate of your franchisees and the likelihood of an excellent reference/validation of the system that can lead to improved franchise sales.

Ensuring existing franchisees are successful and profitable is crucial for selling more franchises, as they serve as a testament to the franchise system’s quality.

Franchise salespeople must evolve their strategies to effectively sell franchises, focusing on finding the right person for the system rather than just a buyer.

Technology has affected the world of franchise training in amazing ways.

Franchisors and franchisees are leveraging technological innovations in training, including virtual reality and leader-led training delivered by Zoom.

Franchise companies can improve owner satisfaction by actively listening to their concerns

Selling franchises to younger buyers means change, with a focus on specific ‘extras’ that cater to their interests and needs.

A discussion on building and communicating a franchise's identity and brand, using Jersey Mike's as an example.

Salespeople should ask tough questions early to get a yes or no answer.

Franchisors must provide sexual harassment training to employees and franchisees to avoid government regulations and public backlash.

Franchise sales can be improved by shifting from telling and selling to asking and listening, allowing customers to self-discover their needs.

A sales approach called The Four P's was discussed, including selling oneself as a person, product, price, and promotion.

An article discusses potential changes in consumer marketing opportunities as COVID-19 subsides.

The article discusses the importance of aligning one's brand offering with a prospect's vision when selling franchises.

Aligning brand offerings with each prospect's vision can help sell more franchises.

Franchise buyers' motivations remain unchanged despite the pandemic, with a focus on making money, enjoying the business, and lowering risk.

The opportunity to sell franchises may never be better, with abundant and cheap real estate, displaced senior executives with capital, and a larger market share.