Gen X Consumers Account for 34% of U.S. Sales
Gen X consumers account for 34% of U.S. sales, shifting their focus toward pets and premium brands.
· Franchising.com· November 26, 2025
Person
Gen X
Gen X is a person in Burnaze's franchise knowledge graph, mentioned since 2023. 2 stories link here, each summarized from the original publisher.
Marketing Franchises to New, Younger Audiences
A study discusses the importance of adapting franchise development marketing efforts to reach a younger audience.
· Franchising.com· December 6, 2023