Gen Z is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 330 stories link here, each summarized from the original publisher. * Gen Z prioritizes value-driven pricing and technology, with 47% of Gen Z consumers visiting convenience stores at least several times a week [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Gen Z is driving growth in the QSR market by opting for protein-focused upgrades and specialty beverages, with nearly half of Millennials willing to spend more on meals that emphasize protein and specialty beverages [[2026-05-18 Consumers Demand Value, Yet Want to Splurge (e08ef7)]] * Gen Z accounts for 38% of loyalty sign-ups and has a lower discount rate than Millennials, with their loyalty driven by instant, relevant value and digital engagement [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]] * Restaurant operators are developing sophisticated non-alcoholic beverage programs to cater to Gen Z's shift away from alcohol, offering high-margin opportunities and driving loyalty [[2026-05-14 Building Zero-Proof Beverage Programs for Gen Z’s Sober Shift (8b96c5)]] * Gen Z is influencing their parents' food purchasing decisions, with Gen Alpha already showing a passion for food and social values that may lead to even more adventurous eating habits [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Young entrepreneurs, including those from Gen Z, are disrupting the franchising industry with fresh ideas and an innovative spirit, bringing adaptability and a willingness to embrace new technologies [[2026-02-12 Young Entrepreneurs Disrupt Franchise Industry (b92446)]] * Gen Z's annual spend is growing fast, making them a key demographic for restaurants to target with effective loyalty strategies [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]]
Claudia Schaefer, the new CMO of Jamba Juice, shares her vision for redefining the legacy brand, including a focus on marketing, innovation, and business development.
After years of focusing on millennials, industries are changing their focus to the next generation, Gen Z.
Sandy Webb, a Saladworks franchisee, became a social media marketing wizard, using her background in marketing to promote her locations.
Marketers are shifting their focus from millennials to Generation Z, a group that will account for 40% of consumers by 2020.
CMOs should not buy technology, but rather leave it to technical managers who understand the technical debt each solution is likely to cause.
Virtual reality (VR) is getting more real every day as new uses for it are discovered and tested.
Fast-casual restaurants are leveraging digital signage to engage millennials and Gen Z customers.
A recent study from ad agency Barkley and FutureCast highlights differences between Gen Z and Millennials in social media usage and values.
Businesses have been catering to millennials, but a new generation, Gen Z, is emerging with over 83 million customers in the U.S.
A comparison of the characteristics and trends of different generations, including Millennials and Generation Z.
Snapchat's impending IPO may affect social media marketers, with metrics and organic content being pushed aside in favor of paid content.
Brian Jaeger is a Vice President of Media Relations at No Limit Agency.
Starbucks introduced a wine and beer menu to locations nationwide to extend sales beyond morning and afternoon hours.
Snapchat has become a popular platform for brands to reach consumers with shorter attention spans.
Restaurant operators are catering to Generation Z, who are driving a significant impact on the restaurant industry with $78 billion in spending in 2016.
Pizza Hut tests an Uber-like app, allowing customers to track their delivery drivers in real-time.
Generation Z, born in the mid-1990s to present day, is emerging as a significant influence on buying power and is being touted as the 'new foodies' by brands.
Franchises may want to focus on Generation Z, which is more entrepreneurial and eager to start their professional lives than previous generations.