George Wolf

Findrix's agency platform offers AI visibility in local context, helping multi-location brands understand their local discovery and measurement challenges.

Choice Hotels applies AI across the hotel customer journey to generate demand and improve franchisee economics.

VIOOH's new partnership with Adams Outdoor Advertising brings 460 digital billboards into its programmatic marketplace, expanding regional marketing reach for multi-location brands across 14 states.

McDonald’s will end its FIFA World Cup sponsorship after the 2026 tournament, concluding a relationship that began in 1994.

Walmart is opening its ecommerce infrastructure to outside AI shopping agents, but on terms designed to protect customer permissions, transaction data and control of checkout.

Magnite strengthens retail media's push into CTV with Walmart and Best Buy Ads

Fast-food chains are racing to automate one of their most important customer touchpoints.

Yext connects agentic marketing to location-level decisions with two new moves.

McDonald’s uses AI to optimize prices at 14,000 US restaurants

Home services marketing expands beyond search with AI and video

Vistar Media research finds DOOH can increase purchase intent by 20%

Restaurant chains are increasingly looking beyond burgers, sandwiches and value meals to create new reasons for customers to visit.

Lowe’s has made an organizational change that says more about the future of multi-location marketing than a typical executive promotion.

Voice AI is getting better at sounding human. OpenAI’s new GPT-Live-1 can listen and respond simultaneously, accommodate interruptions and background conversations, and better maintain the natural rhythm of a call.

The athletic apparel giant is reevaluating its customer journey and marketing spend across its 825-location network following a decline in comparable sales.

Yext is expanding its Scout platform to help multi-location brands manage and optimize their visibility across AI-driven discovery engines like ChatGPT and Gemini.

CKE Restaurants is building a more centralized local marketing infrastructure across Carl’s Jr.

Scorpion expands Google Ads with Demand Gen for multi-location brands

Yelp is expanding its ChatGPT integration to allow users to book reservations and join waitlists directly within the AI interface for multi-location restaurant brands.

Restaurant expansion and contraction are often explained by consumer demand, labor costs, menu innovation, or access to capital.

Dutch Bros is scaling its marketing infrastructure and personalized engagement tools to drive customer lifetime value as the coffee chain continues its aggressive national expansion.

Vevo is partnering with Rockbot to provide multi-location brands with premium music video content to enhance in-store customer experiences.

Thryv’s new Breesy AI integration provides franchisors with deeper visibility into how local marketing spend converts into completed jobs and revenue across their networks.

Fluence Collective’s acquisition of Class A Media highlights a strategic shift toward customer retention and email marketing efficiency for modern brands.