Do They Know You're There? Spending on Brand Awareness to Increase Sales
Marketers should consider the value of brand awareness in driving sales, rather than solely focusing on driving sales.
· Franchising.com· July 21, 2019
Person
Hallie Wright
Hallie Wright is a person in Burnaze's franchise knowledge graph, mentioned since 2019. 3 stories link here, each summarized from the original publisher.
Making Good Impressions: Investing in Brand Awareness Still Pays Off
Brand awareness is essential for businesses to drive sales and increase revenue.
· Franchising.com· April 29, 2019
Spending on Brand Awareness Increases Sales. Period.
Brand awareness is linked to increased sales, as repeated impressions lead to increased awareness, and without awareness, there's no sales.
· Franchising.com· January 22, 2019