Helen Bond — page 3

Franchise brands accelerate adoption of marketing technologies to advance local marketing efforts and drive ROI.

Del Taco integrates customer-facing technology to modernize the guest experience and maximize operational efficiency in response to the COVID-19 pandemic.

Technology-driven analytics and targeting tactics help franchisors with recruitment and development approaches.

A Two Men and a Truck franchisee diversifies their portfolio by adding new brands, including LunchboxWax, for financial security.

Multi-brand franchisees are expanding their operations in 2021, with a focus on real estate opportunities and growth.

The article discusses how brands and their franchisees have been able to meet customers' changing needs during the pandemic, including shifting messaging and creative solutions.

The author reflected on the franchising industry's experience with the Paycheck Protection Program during the COVID-19 pandemic.

Eric Werner, a multi-brand franchisee, focuses on sustained recovery for future growth while navigating his Texas operations through Covid-19,

Moe's Southwest Grill opens its first all-digital ordering restaurant in Pittsburgh.

Franchise marketing in the digital world required a holistic approach to measuring marketing ROI, according to Ashley Schuetz of Massage Heights.

Multi-brand franchisee Mike Philip shares tips on site selection and lease negotiation for franchise growth and longevity.

Franchisees in growth mode must overcome the challenge of transitioning from hands-on management to influential leadership to become successful multi-unit franchisees.

The Hari Group, a multi-brand franchise company, is at a crossroads, with 60 locations in three states and a diversified portfolio of brands, including Dunkin' Donuts, Baskin-Robbins, and McAlister's Deli.

Joe Walker, a military veteran, is recognized as the 2019 recipient of Multi-Unit Franchisee's MVP Veteran Entrepreneurship Award.

Greg Flynn, the founder, chairman, and CEO of Flynn Restaurant Group (FRG), is the nation's largest restaurant franchisee on a quest to be the industry's premier operator.

Jigar Patel wins MVP award with 5 Wayback Burgers units.

Houston Odom believes that if you take care of business first, your success will allow community giving to follow naturally.

A Jersey Mike's franchisee couple won the 2019 Innovation MVP Award for delivering a new and unique contribution to their brand.

BLD Brands' founder Doug Pak was awarded the 2019 MVP Award for Mega Growth Leadership for building a diversified franchise enterprise generating $130 million in annual revenue.

A husband-and-wife team owns seven Tropical Smoothie Cafe locations and is planning for further expansion.

Bill Byrd, president and co-owner of PMTD Restaurants, emphasizes the importance of selecting and caring for good people to ensure restaurant success.

Jeff Burroughs, a Sport Clips franchisee, has been recognized for his community activities and giving spirit.

A franchisee shares her story of building a successful business through hard work and discipline.

Jake Alleman, a multi-brand franchisee, sets the gold standard for customer service and team approach, making him a deserving recipient of the 2019 Spirit of Franchising MVP Award.