Ian Borden is a person in Burnaze's franchise knowledge graph, mentioned since 2018. 22 stories link here, each summarized from the original publisher.
McDonald's is testing two value menu formats in about 1,900 U.S. restaurants, aiming to choose one for a national rollout in early 2027 based on customer response and franchisee benefit.
McDonald's is preparing another major push to win back value-conscious customers in the U.S. with new affordable menu options, expanded digital deals, and restaurant improvements expected to drive stronger performance in 2027.
McDonald’s third-quarter results showed signs of improving momentum, with international markets and digital promotions helping drive growth, even as softer U.S.
Anybody expecting a quick improvement in fast-food traffic isn’t getting much hope from some of the industry’s top executives.
Franchisees were reportedly surprised by remodel costs, per Bloomberg, and McDonald’s has been sued for allegedly using a price recommendation tool to determine what customers would be willing to pay.
Executives with fast-food chains hoping for relief from the low-traffic environment in the next few years did not get any encouraging words from McDonald’s executives last week.
McDonald's invests $5 billion in Next strategy for 250 basis points efficiency gain
McDonald's unveils plan to win traffic with menu upgrades and AI-powered operations
The addition could help boost traffic, particularly during the afternoon daypart.
McDonald’s appeared to miss the mark on its U.S. value proposition.
Pop Demon Hunters promotion was the first in a string of McDonald's marketing last quarter.
McDonald’s isn’t really messing around in its biggest market.
McDonald's CEO Chris Kempczinski blames US traffic drop on execution problems
Ugwechi Amadi will help the company bring its NEXT strategy to life and create new opportunities for growth, CFO Ian Borden said.
Wendy's franchisee EBITDA margin declined 270 basis points last year.
McDonald's is reassessing the balance between its company-owned and franchised restaurants after reporting disappointing performance from its corporate-operated locations during its Q1 earnings call.
McDonald's reports 3.9% US same-store sales growth despite profit concerns
The fast-food giant is considering selling corporately owned locations to franchisees following underwhelming margin performance in its U.S. company-operated restaurant segment.
The fast-food giant reported a 3.9 percent increase in U.S. same-store sales for the first quarter of 2026, driven by value-focused menu options and marketing execution.
McDonald’s reported a 3.9% increase in U.S. same-store sales for the first quarter, credited to successful marketing collaborations and new menu innovations.
McDonald's is shifting its focus from diversity, equity, and inclusion initiatives to inclusion practices, prioritizing a culture of inclusion and respect.
McDonald's realigned its global executive team, with three new divisions: U.S., International Operated Markets, and International Development Licensed Markets.