
Pathway Session: Omnichannel Success Starts With Customer Needs
Customers don’t worry about channels. They think about solving a problem, booking a service, finding information, or getting help, and they expect the experience to be seamless.
Jayson Pearl is a person in Burnaze's franchise knowledge graph, mentioned since 2019. 22 stories link here, each summarized from the original publisher.

Customers don’t worry about channels. They think about solving a problem, booking a service, finding information, or getting help, and they expect the experience to be seamless.

When the business environment is uncertain—who could deny that this year?—it’s more important than ever to get the details right.

Finding the right franchise prospects is a top priority but far from easy.

The 2025 Franchise Customer Experience Conference (FCXC) featured two general sessions with franchise representatives from brands that were finalists for two overall awards in the 7th annual Franchise Innovation Awards.

The 2025 Franchise Customer Experience Conference featured two general sessions with franchise representatives from brands that were finalists for two overall awards in the 7th annual Franchise Innovation Awards.

In any business, the first contact with a customer is crucial.

One of the most surprising insights from our three years of research and the launch of the Franchise Customer Experience Certification is the impact of a brand’s culture in driving franchise success.

FRANdata reports 84% of franchise systems never grow beyond 100 locations
The Franchise Customer Experience Institute announced the inaugural brand recipients of the 2024 Franchise Customer Experience Certification.

A study on mystery shopping has found that franchise brands can improve their recruiting efforts by returning phone calls and directing social media links to their franchise development website.

A mystery shopping study reveals room for improvement across the board in franchise recruitment, with salespeople needing to take the extra time to set themselves apart and be extra-responsive to prospects.

Mystery shopping annual study finds old problems and new solutions, highlighting the importance of tech-forward franchise development processes and authentic one-on-one conversations.

Jayson Pearl writes an e-book on how to improve the first impression for franchise prospects and convert more leads to deals.

The Franchise Innovation Awards recognize the top innovators in franchising, with a focus on innovative ideas, strategies, and tactics.

Businesses are facing labor shortages and supply chain delays, requiring them to adapt and innovate to meet customer demands.

Short-staffed businesses should focus on customer experience to set themselves apart in challenging times.

So in this déjà vu all over again world economy, we found it interesting to review a series of predictions from franchise leaders that Franchise Business Review posted in the first week of 2021.

A great customer experience is always important, but when the transaction is essentially taking an order (restaurants) versus handling a more complex service inquiry, new and different skills are needed.

The 2nd Annual Franchise Innovation Awards recognize companies that have leveraged innovation and technology to adapt to the challenges of the COVID-19 pandemic.

The article discusses changes in consumer behavior and expectations during the COVID-19 pandemic.

Franchise recruitment study reveals strengths and weaknesses in digital engagement.

A mystery shopping survey found that franchise development candidates have formed an opinion about a brand before reaching out, highlighting the importance of first impressions and connections.