
Using Local Location and Consumer Data To Drive Marketing & Business Decisions, Part 2
As noted in Part 1, customer buying patterns and expectations have changed.
· Franchising.com· October 28, 2020
Jeffrey Lentz is a person in Burnaze's franchise knowledge graph, mentioned since 2020. 3 stories link here, each summarized from the original publisher.

As noted in Part 1, customer buying patterns and expectations have changed.

Multi-location brand marketing executives are facing challenges in marketing cost-effectively, with declining sales and reduced resources available to execute local digital marketing campaigns.

This article provides 10 tips on how to market your locations effectively on a lower budget, using technology and local data to predict future outcomes of your campaigns.