Jessica Serrano

The bagel franchise is bringing back its Pumpkin Bagel and Pumpkin Shmear for the first time since 2017 as part of its nationwide fall menu launch.

The nation’s largest bagel chain plans to add 300 units by 2030, leveraging a new prototype and converting sister brand Bruegger’s units in key markets.

Industry experts discuss how restaurant franchises are moving beyond one-off influencer posts to build authentic content engines and drive local store marketing through micro-influencers.