Big Data, Big Changes: Franchise Development Process Must Adapt
Franchise development process adapts to big data and changing candidate expectations
· Franchising.com· May 14, 2017
Person
Jim Bender
Jim Bender is a person in Burnaze's franchise knowledge graph, mentioned since 2016. 4 stories link here, each summarized from the original publisher.
Marketing Expertise: How Did we Leave That Out?
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
· Franchising.com· April 13, 2017
Drive It Like You Stole It: Putting Yourself in Your Candidate's Shoes
The author discussed the importance of creating value in customer service and avoiding price shopping.
· Franchising.com· February 23, 2017
How's Your Sales Presentation? Put Yourself in Your Candidates' Shoes!
Every month I review comprehensive franchise development information packets submitted by franchisors.
· Franchising.com· November 15, 2016