
How Applebee’s, Whataburger and Lettuce Entertain You approach LTOs
Limited-time offers have increasingly become a lever for restaurant brands to pull to attract consumers’ attention even as they continue to tighten their belts.
Joe Pawlak is a person in Burnaze's franchise knowledge graph, mentioned since 2018. 8 stories link here, each summarized from the original publisher.

Limited-time offers have increasingly become a lever for restaurant brands to pull to attract consumers’ attention even as they continue to tighten their belts.

Consumers are more adventurous than ever with their palates and the restaurant industry has responded in earnest with a record number of limited-time offers for the past several years.

From a bird’s-eye view, the casual-dining segment had a nice year in 2025.

This week’s episode of the Restaurant Business podcast A Deeper Dive features Joe Pawlak, the managing principal with Technomic.

Chain restaurant sales last year slowed to their lowest rate of growth, outside the pandemic, since the Great Recession, according to the 2026 Technomic Top 500 Chain Restaurant Report.

The foodservice industry experiences a slight decline in October, according to Technomic's TIndex report, citing softness in travel and leisure segments.

A Technomic study finds the restaurant industry’s performance continuing an upward trend, with the TIndex increasing to 94.6 in April.

Top restaurant chains experience modest growth in 2018, with sales projected to grow 3.2% by the end of the year, according to Technomic's Top 500 Chain Restaurant Report.