John O'Brien

Poolwerx appoints Steve Greenbaum as a global executive director, replacing John O’Brien in the role.

Poolwerx has added two new franchise territories in Texas, awarded to the father and son team of Joshua and Eddie DeLeon.

DALLAS, June 12, 2025 /PRNewswire-PRWeb/ -- Based in Denver, Greenbaum brings decades of franchising leadership experience to the Poolwerx brand.

Poolwerx is a 72-territories, full-service swimming pool repair, maintenance and retail franchise established in 1992.

Poolwerx, the world’s largest pool repair and maintenance franchise, has grown from a small start-up in Australia to a global industry leader through innovative approaches and a strong franchise model.

Cal Boothby becomes a Poolwerx franchisee, bringing experience in pool and spa construction to the business.

Steven Greenbaum, a seasoned franchise veteran, joins Poolwerx board, bringing over 30 years of experience in the franchise industry and expertise in franchise growth and strategic direction.

Poolwerx closes 2023 with 18 new territories and strong market momentum in the US, with plans to award 10-15 new units in 2024.

Chris King, a tennis instructor, has opened a new Poolwerx franchise in Amelia Island, Florida, citing the brand's support and resources as key factors in his decision.

Mark White and his son Harry are opening a Poolwerx location in Kentucky, a full-service swimming pool repair and maintenance franchise.

Poolwerx announces a conversion agreement for eight new franchise locations in Minnesota and Wisconsin, expanding its presence in the Midwest.

Poolwerx has created a $2.1 million average annual revenue, multi-revenue stream pool franchise with a diversified business model and 72 territories in the US.

Trend alerts to assist you with your international expansion plans

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Trend alerts to assist you with your international expansion plans

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Poolwerx, a pool and spa retail and service company, has laid a strategic plan for success in the U.S. market, focusing on research, analysis, and preparation.