Chipotle broadens Gen Alpha marketing with Salish Matter collab
The 16-year-old YouTube star’s preferred order is becoming a limited-time Kid’s Meal and will be promoted through social content.
· Restaurant Dive· August 19, 2026
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Josh Hart
Josh Hart is a person in Burnaze's franchise knowledge graph, mentioned since 2020. 6 stories link here, each summarized from the original publisher.
Chipotle nods to NBA milestones to dole out 53K free entrees
The burger chain is leveraging the NBA Finals and a high-profile player partnership to distribute free entrees via a digital text-to-win campaign.
· Restaurant Dive· June 5, 2026
Chipotle is giving away burritos for the NBA finals
Chipotle is leveraging its '53 real ingredients' platform for a high-volume digital giveaway campaign tied to the NBA Finals.
· Nation's Restaurant News· June 3, 2026
Chipotle Capitalizes on America’s Protein Obsession
Over 90% of Gen Z consumers say they would visit a restaurant just for a new sauce, Chipotle CEO Scott Boatwright told investors during the fast-casual chain’s third-quarter earnings call.
· Athletech News· December 22, 2025
Chipotle Unveils Its First-Ever High Protein Menu Featuring a New Snack-Ready High Protein Cup
Starting Tuesday, December 23, guests in the U.S. and Canada can order from the High Protein Menu in-restaurant and via the Chipotle app.
· Franchising.com· December 18, 2025
Chipotle Announces The 2020 Chipotle Challenger Series With New Online Competition for Esports Fans
Chipotle announces the 2020 Chipotle Challenger Series, a virtual online competition for esports fans, with a new game announced on April 6th.
· Franchising.com· March 27, 2020