Josh Liberatore — page 6

Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.

The high-value, low-price gym space is highly crowded and competitive, but one brand, founded in New Jersey and now based in Florida, is looking to take over.

Running a successful group fitness studio is no small feat. Scaling it to become a thriving franchise brand is quite another.

HVLP gyms like Crunch and Chuze drive growth in 2024

Snap Fitness has 1,000 global locations under CEO Ty Menzies.

The best businesses are forged out of a healthy mix of inspiration, execution and adaptability.

Orangetheory merges with Self Esteem Brands in $3.5 billion deal.

Sometimes it makes sense to live by the old adage that if you want something done right, it’s best to do it yourself.

Boutique fitness is more popular than ever, but the industry has at times been criticized for relying on fads and flash more than sustainable, effective workout routines.

For Chuze Fitness CEO Cory Brightwell, running an elite consumer-focused business is a lifelong pursuit.

Crunch Fitness expands with 450 locations and 2 million members

Investors say fitness and wellness market remains strong despite post-pandemic woes

Self Esteem Brands drives boutique studio growth with 5,000 locations worldwide.

Fitness execs say gyms must be immersive with 25-35% less cardio equipment

Xponential Fitness in talks to acquire 11th brand, CEO confirms

For Matt Gordin and Brendan James, franchising is more than just a business endeavor, it’s a family affair.

When Shaun Grove first started with Club Pilates back in 2015, Pilates itself was still a relatively niche exercise modality with limited brand awareness.

Randy Hetrick knows a good fitness business opportunity when he sees one.

Centr, the fitness and wellness platform created by Chris Hemsworth, is taking the next step on its journey to becoming an all-in-one “ecosystem” for health and wellness, teasing a new line of equipment that its CEO says will transform the company.

OPEX hires TrueCoach founder Casey Jenks as CTO to lead CoachRx development

StretchLab grows to 350 studios across the US and internationally

The boutique fitness space is hyper-competitive and dynamic, but it can also be highly repetitive, with a seemingly endless string of Pilates, yoga, spin and bootcamp brands that are often hard to tell apart.

In today’s age of social media and instant advertising, PR often gets the short end of the stick in the marketing mix of companies, including those in the fitness franchising space.

CR Fitness Holdings expands Crunch Fitness franchise to 50 locations