Kathleen Sampey

New research highlights how multi-location brands are integrating Connected TV into their media mix to drive search and social activity across specific regional footprints.

Digital Remedy and Arrivalist partner to measure travel ad effectiveness with GPS-verified visitation and spending data

Political advertising has long served as an early proving ground for advertising technology. The need to identify audiences quickly, optimize campaigns in real time, and measure pe

Amperity report finds AI influences 1,000 US consumers' spending habits

New dynamic creative optimization tools allow multi-unit brands to tailor 3D digital-out-of-home advertising based on real-time local environmental conditions.

Digital Remedy launches The Political Desk to help campaigns manage voter outreach

For years, location-based advertising has promised marketers a cleaner line between digital impressions and real-world business outcomes.

If you are a multi-location brand looking to interact with customers while they’re in a buying frame of mind, Seedtag wants you to know about NeuroX.