Kerry Pipes

Selling franchises is one thing. Getting them open, keeping them profitable, and helping operators succeed are where the real challenges are.

The franchise marketing organization is changing fast. According to the panelists at FGMC’s breakout session “Leading the Modern Franchise Marketing Org: The Growth Marketing Suite,” the challenge is redesigning organiza

Jamie Siminoff, founder of Ring, spoke about setbacks and decisions that helped turn a simple product into a recognized brand in consumer technology.

Franchise brands can track almost everything these days, but the challenge is figuring out what to do with the data.

Franchise Growth & Marketing Conference focuses on unit-level growth metrics.

The Spice & Tea Exchange has 98 units, CEO Amy Freeman

Mike Boyer leads A Place At Home with 77 domestic franchise units

You can’t escape it. If you’re like me, you’ve probably been bombarded with news about the latest breakthrough that’s supposedly going to change everything.

MUFC 2026, Day 2: General Session Panel Challenges shift as franchise operators grow.

Earlier this year, Smalls Sliders elevated Michael Alberici to chief marketing officer, tapping a seasoned brand leader.

One relatable session at MUFC tackled a phase every growing franchisee eventually faces: the “Hell Zone.” Moderated by Lauren Johnson (Smoothie King and The UPS Store franchisee), the operations workshop…

The world’s largest franchisee, Greg Flynn, sat down with IFA President and CEO Matt Haller for a “fireside chat” at the recent MUFC.

Franchise Growth Conference debuts in Atlanta with 4 learning pathways.

It was clear during one of the early general session panels at this year’s MUFC that franchise operators aren’t riding out a downturn.

The 2026 Multi-Unit Franchising Conference (MUFC) brought the action back to Las Vegas’ Caesars Forum, March 24–27, drawing more than 2,600 attendees and 350-plus exhibitors and sponsors for four days of networking, learning, and motivation.

The 62-year-old, who has 25 years of franchising experience, oversees a 90-unit multi-brand portfolio that includes Party Fowl, Cody’s Original Roadhouse, Santa Fe Cattle Co., and Celebrity Theatres.

Head to Toe Brands CEO Meg Roberts discusses scaling a beauty platform

In this issue’s feature on unit-level analytics and data, Helen Bond looks at how brands are transforming raw numbers into practical guidance that helps operators improve performance, strengthen unit economics, and build more profitable businesses.

Slim Chickens' CMO Patrick Noone drives growth with data and guest connection.

Name: Gregg Majewski Title: Founder & CEO Company: Craveworthy Brands Units: 20 brands, 200-plus locations Age: 50 Years in franchising: 30 Years in current position: 3

Rob Goggins stepped into his new role as president and CEO of Great Clips, Inc.

It was clear during one of the early General Session panels at this year’s Multi-Unit Franchising Conference that franchise operators aren’t riding out a downturn—they’re navigating a full-scale reset.

The 2026 Multi-Unit Franchising Conference, the premier global gathering for multi-unit franchise operators, returned to Caesars Forum in Las Vegas, March 24–27.

As multi-unit franchising continues to be defined by economic uncertainty, rapid change, and evolving consumer expectations, the questions facing today’s operators are more complex and consequential than ever before.