Liz Schaefer is a person in Burnaze's franchise knowledge graph, mentioned since 2017. 3 stories link here, each summarized from the original publisher.
Kona Ice re-invented the traditional ice cream truck, serving up shaved ice in hundreds of flavor combinations from its colorful trucks and tropical steel drum music.
Kona Ice has managed its rapid growth with technology, scaling its marketing operation to serve its growing franchisee community.
Sponsorships offer a powerful way for franchisees to build relationships and visibility in local communities, but franchise brands must rethink their strategy to budget management and results measurement.