Lora Kellogg

Curious Jane, a national advertising agency specializing in franchise and multi-location brands, has promoted Gloria Burbano to president.

Curious Jane promotes Gloria Burbano to president, overseeing agency operations and leadership team.

Sport Clips Haircuts has teamed up with Curious Jane to develop the strategy and creative for the brand’s franchise development marketing campaigns and to execute them.

“We’re excited to work with Curious Jane to tell our story and raise awareness of the franchise opportunities at Sam The Concrete Man,” said Ronnie Musick, CFE, Chief Development Officer at Sam The Concrete Man.

Empower Brands selects Curious Jane for consumer marketing of three residential brands, Archadeck Outdoor Living, Conserva Irrigation, and Outdoor Lighting Perspectives.

April 28, 2022 // Franchising.com // DENVER, Colo. - WellBiz Brands Inc., the premier franchise portfolio company for beauty and wellness brands, has selected Curious Jane, a national franchise ad agency, to develop and

Kumon North America has partnered with Curious Jane to develop and implement the brand’s consumer and franchise recruitment advertising and marketing strategy in the U.S.

Emerging franchises can use public relations to build their brands and overcome common obstacles such as poor franchise development planning.

Local websites for franchises must be mobile-friendly and optimized for search engines to improve performance.

Franchises can leverage customer data to target local consumers on Facebook, using insights to adapt to customer trends and deliver personalized messaging.

Franchisors can use digital campaigns to target specific audiences with relevant messaging on their favorite websites and social media platforms.

A great franchise brand story is critical for customer loyalty and new franchisee recruitment, but many franchises struggle to create a compelling narrative.

Social media platforms provide great lead generation options for advertising, with Facebook offering lead generation-specific ads with outstanding targeting options.

Franchise websites should be scalable and support individual locations, with elements such as centrally branded design and user-friendly navigation.

A recent study found that 1 in 4 Millennials have started a business, and half want to start one within the next three years, highlighting the importance of educating Millennials on the benefits of opening a franchise.

N-Hance launched a national brand marketing fund to support its franchisees, driving impressive results in web traffic and pay-per-click activity.

Franchises such as Planet Fitness depend on smart messaging to sustain their momentum, including localized marketing campaigns.