
Discover Strength Enters Boston, Eyes 250 US Studios
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
Luke Carlson is a person in Burnaze's franchise knowledge graph, mentioned since 2022. 14 stories link here, each summarized from the original publisher.

The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint

The Minnesota-based strength training franchise has surpassed 40 studios, with multiple new units opened by existing multi-unit operators across six states.

The personalized strength training franchise added seven new units across Georgia, Florida, and Texas, with several locations managed by multi-unit franchisees.
Discover Strength is celebrating its 20th anniversary on May 22, marking two decades of innovation, resilience, and leadership in the fitness industry.

The April 2026 issue of HFA Magazine focuses on financial pain points, the evolution of the HVLP model, and growth strategies for brands like Burn Boot Camp.
Discover Strength is excited to announce its next phase of East Coast expansion with two New Jersey studios.

Franchise pipeline math involves behavioral conversion ratios, with candidates who do homework and move through stages tending to say yes.
“This recognition from Entrepreneur is a testament to the clarity of our mission and the power of our model,” said Luke Carlson, CEO and Founder of Discover Strength.

HFA elects Luke Carlson as board chair with three new officers

Discover Strength, a Minnesota-based strength training franchise that offers time-crunched fitness enthusiasts effective, 30-minute strength training workouts twice per week, has its eyes set on Houston, Texas—a market w

At least, that’s the belief of Luke Carlson, a former NFL strength and conditioning coach who founded Discover Strength, a fast-growing fitness franchise that’s eyeing 100 locations by the end of next year.
Discover Strength is thrilled to announce the opening of its location in South Lake, TX.
Discover Strength expands to Utah with three new locations, bringing the brand to Salt Lake City with a family-owned and operated franchisee group.
Discover Strength, a Minnesota-based fitness studio, has awarded two new franchises, bringing its total number of locations to 10.