Max Wetzel

Franchisee Aurify Kingstar agreed to a 40-unit franchise development deal to expand Tropical Smoothie Cafe across New York and Connecticut.

Tropical Smoothie Cafe, one of the nation’s leading fast-casual restaurant brands, has announced a 40-unit franchise development deal across New York and Connecticut with franchisee Aurify Kingstar, expanding the brand’s presence in key Northeast markets.

Tropical Smoothie Cafe, one of the nation’s leading fast-casual restaurant brands, has announced a 40-unit franchise development deal across New York and Connecticut with franchisee Aurify Kingstar, expanding the brand’s…

Tropical Smoothie Cafe to open 40 stores in Northeast with Aurify Kingstar

Tropical Smoothie Cafe targets 22% of the U.S. population with new branding.

Tropical Smoothie Cafe today unveiled a full-scale brand transformation, bringing its "Eat Some Good!" philosophy to life through a new brand identity and guest experience.

- Fast Casual - Franchising - Marketing & Branding - News Tropical Smoothie unveils new branding to mark next stage of growth The fast-casual chain is looking to move into nontradi

Tropical Smoothie Cafe today unveiled a full-scale brand transformation bringing its “Eat Some Good!” philosophy to life through a new brand identity and guest experience.

Tropical Smoothie Cafe appoints Joe Sieve as Chief Development Officer.

The Blackstone-backed chain is nearing 1,800 units following double-digit sales growth and a 25% increase in loyalty program participation.

The smoothie brand is expanding its non-traditional footprint with a new location at U.S. Army Fort Hood to serve military members and their families.

Tropical Smoothie Cafe expands to Fort Hood with new location.

Tropical Smoothie Cafe surpasses $1.5 billion in sales with 1,700 cafes.

Tropical Smoothie Cafe's are soaring compared to QSR peers. The better-for-you business is booming. Just ask Tropical Smoothie Cafe. The Atlanta-based chain surpassed $1.5 billion

Tropical Smoothie Café aims to boost brand awareness with marketing efforts

– Tropical Smoothie Cafe opened a new franchised location on July 1 at the Asheville Regional Airport (AVL), highlighting the brand’s expansion into non-traditional channels.

Maintaining steady momentum throughout the year, Tropical Smoothie Cafe achieved 161 new cafe openings, with over 70% driven by existing franchisees, showcasing strong confidence within its franchise network.

Tropical Smoothie Cafe relocates Maryland cafe to meet high demand.

Multi-unit franchisee, Mike Haines, will operate the 1,500th cafe.

Tropical Smoothie Cafe today announced that Max Wetzel, a restaurant industry leader with a proven track record driving growth and innovation at some of the most iconic quick service restaurant…

Papa John's appoints Joe Sieve as Chief Restaurant Officer, overseeing restaurant operations and operations excellence.

Trend alerts to assist you with your international expansion plans

Trend alerts to assist you with your international expansion plans

Papa John’s International, Inc. has promoted Anne Fischer to Chief Marketing and Digital Officer, expanding her responsibilities to include brand and advertising, media, and field activation.