Michael Russo

For many food and beverage franchises, fairs, festivals, conventions, and sporting events compete for consumers' time and discretionary spending.

Franchise terms vary by brand and industry, with most ranging from five to 20 years and often followed by renewal options.

Jadon Barber and Reed Schaaf launch Wild Bill's in Scottsdale-Phoenix.

After more than two decades as a fixture on the American event circuit, Wild Bill’s Craft Beverage Co.

Wild Bill's Craft Beverage Co. helps veterans build businesses through franchising

Wild Bill's Craft Beverage Co. offers franchises for $155,800 to $214,700.

Wild Bill's Craft Beverage Co. has 15 franchisees and a $40,000 franchise fee

Wild Bill’s Craft Beverage Co. has a simple promise that plays big at crowded, all-day events: pay once, refill as often as you like and carry a keepsake you’ll actually use again.