How a popular burger drove Applebee’s to double down on cheese
The O-M-Cheese Burger hit on consumer preferences for cheese, affordability and a fun experience, leading to an expanded lineup.
· Restaurant Dive· September 17, 2026
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Michelle Chin
Michelle Chin is a person in Burnaze's franchise knowledge graph, mentioned since 2025. 7 stories link here, each summarized from the original publisher.
Applebee’s remixes the burger again with Bacon Cheeseburger Wonton Tacos
- Casual Dining - Marketing & Branding - Food Trends - News Applebee’s remixes the burger again with Bacon Cheeseburger Wonton Tacos The new appetizer will join the chain's 2 for $
· Nation's Restaurant News· July 13, 2026
Applebee’s brings back its signature Dollarita
The Dine Brands restaurant chain is reintroducing its $1 margarita promotion for July to drive traffic among value-conscious consumers.
· Nation's Restaurant News· June 23, 2026
How Applebee’s, Whataburger and Lettuce Entertain You approach LTOs
Limited-time offers have increasingly become a lever for restaurant brands to pull to attract consumers’ attention even as they continue to tighten their belts.
· Restaurant Business· May 27, 2026
Applebee’s® Announces Return of FREE Boneless Wings on Halloween for Online Orders
Applebee’s scary-good Boneless Wings deal is back – for one day only.
· Franchising.com· October 20, 2025
Applebee’s Amps up Flavor and Menu Innovation on 2 for $25 Menu with NEW Grilled Cheese Cheeseburger
Applebee’s neighborhood-favorite 2 for $25 deal is getting an upgrade with an all-new entrée.
· Franchising.com· October 6, 2025
Applebee’s Brings Back National Cheeseburger Day Deal with $8.99 Burgers & Fries
Applebee’s offers $8.99 burgers and fries for National Cheeseburger Day
· Franchising.com· September 9, 2025