
Chipotle broadens Gen Alpha marketing with Salish Matter collab
The 16-year-old YouTube star’s preferred order is becoming a limited-time Kid’s Meal and will be promoted through social content.
· Restaurant Dive· August 19, 2026
Mikal Bridges is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 3 stories link here, each summarized from the original publisher.

The 16-year-old YouTube star’s preferred order is becoming a limited-time Kid’s Meal and will be promoted through social content.

The burger chain is leveraging the NBA Finals and a high-profile player partnership to distribute free entrees via a digital text-to-win campaign.

Chipotle is leveraging its '53 real ingredients' platform for a high-volume digital giveaway campaign tied to the NBA Finals.