Mike Hancock

Firehouse Subs, the firefighter-founded hot sub brand known for its commitment to community impact, has officially opened its 200th restaurant in Canada.

September 03, 2026 // Franchising.com // TORONTO, – Firehouse Subs has officially opened its 200th restaurant in Canada.

Firehouse Subs franchisee Chad Fulkerson, an Air Force veteran who transitioned into the restaurant industry following his military service, recently opened his third unit at 2608 Enterprise Drive in Abilene, Texas.

Franchisee and Air Force veteran Chad Fulkerson opened the brand's milestone location in Abilene, Texas, marking his third restaurant with the sandwich chain.

Firehouse Subs opens 1,500th restaurant in Texas, marking continued growth across the US and internationally.

Restaurant Brands International projects Firehouse Subs will drive significant unit growth, aiming for up to 200 net new North American restaurants annually by 2028.

Firehouse Subs launches Development Incentive Programs, offering $75,000 and $100,000 per location to qualified franchisees committed to building restaurants.

Firehouse Subs is sweetening the pot on its franchise development incentives.

The Clearwater restaurant is owned and operated by Colin Means, a Tampa-area franchisee whose journey reflects the opportunities Firehouse Subs provides.

Firehouse Subs has tapped former Tim Hortons executive Carolina Berti to lead its marketing and menu innovation efforts in the U.S. and Canada.

Firehouse Subs offers $100,000 to veterans and first responders to become franchisees in the restaurant brand.

Dena vonWerssowetz joins Firehouse Subs as Chief Marketing Officer, leading marketing efforts to grow the brand nationally and introduce new guests to the brand’s food and mission.

Firehouse Subs unveils new kitchen design at Jacksonville restaurant, featuring updated steamer and toaster equipment for improved efficiency.