Fewer Than 10 Percent of Drive-Thru Orders Include an Upsell. Here’s Why
Fewer than 10% of drive-thru orders include an upsell, costing QSR operators $200,000 to $400,000 in potential sales
· QSR Magazine· September 23, 2026
Person
Mike MacLennan
Mike MacLennan is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 2 stories link here, each summarized from the original publisher.
Your drive-thru isn’t broken; it’s invisible
Mike MacLennan, co-founder and co-CEO of Arc, a voice AI platform that helps restaurant operators measure and optimize the drive-thru, explains how to upsell at the drive-thru.
· FastCasual· September 17, 2026