
KFC names first global chief brand officer amid identity overhaul
The Yum Brands subsidiary has appointed Amy Ellis Durini to lead brand strategy and retail innovation during a global identity refresh.
· Restaurant Dive· September 4, 2026
Peter Adams is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 3 stories link here, each summarized from the original publisher.

The Yum Brands subsidiary has appointed Amy Ellis Durini to lead brand strategy and retail innovation during a global identity refresh.

The 16-year-old YouTube star’s preferred order is becoming a limited-time Kid’s Meal and will be promoted through social content.

The changes, which include naming Anomaly U.S. creative agency of record, support a turnaround focused on improving execution and value messaging.