Sam Tooley

As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own

New Jersey-based franchise Alpha Fit Club has named PLAE its exclusive equipment partner as it targets a footprint of 30 studios by the end of 2026.

Alpha Fit Club, one of the industry’s fastest-growing boutiques, knows fitness appetites change at a rapid pace.

The Garden State could only hold Alpha Fit Club ’s unique brand of circuit-style workouts for so long.

Developing essential leadership skills in franchising requires building trust and confidence within the franchise system, manifesting as true leadership rather than management.

Running a successful group fitness studio is no small feat. Scaling it to become a thriving franchise brand is quite another.