
Boost Your Social ROI: How Local Businesses can Succeed with Social Media
Social media has been around for over two decades, with younger generations driving change and inspiring new tech platforms.
Shawna Ford is a person in Burnaze's franchise knowledge graph, mentioned since 2017. 7 stories link here, each summarized from the original publisher.

Social media has been around for over two decades, with younger generations driving change and inspiring new tech platforms.

Social media began as a humble site called SixDegrees.com in 1997, allowing users to create profiles and "friend" other users.

Millennials hold one-sixth of US wealth, expected to increase by 2025.

The article discusses Millennial data mining and social media habits, but is not relevant to franchising or multi-unit operations.

The article provides tips for selling to Millennials, including targeting the sites they frequent and using unpaid campaigns to earn their trust.

To connect with millennials, consider authenticity, highlighting brand values, and relevant articles or informative content.

70 percent of U.S. adults use at least one social media site.