Wendy White

Fitness brands are increasingly adopting AI-driven messaging to manage member inquiries and conversions outside of traditional staffed front-desk hours.

Artificial intelligence is everywhere in fitness right now, in marketing, scheduling, member engagement and even personal training.

For years, the back office has been framed as a necessary evil in fitness — a cost of doing business that owners endured while their real passion lived on the gym floor.

In the evolving landscape of fitness and wellness, recovery is no longer a quiet corner after a workout, it’s becoming a core strategy for keeping members engaged, loyal and invested.

Industry experts discuss AI's role in fitness, citing 40-50% of gym leads from AI-driven searches

Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its premium fitness equipment and digital wellness ecosystem.

Daxko, a leading software and integrated payment solutions provider in the health, fitness and wellness industry has teamed up with Edge, an employee-driven growth solution, to offer an integration with Club Automation.