The Hidden Cost of a Fragmented Fitness Tech Stack
Daxko's Wes Gillette discusses the hidden costs of fragmented fitness tech stacks
· Athletech News· September 16, 2026
Person
Wes Gillette
Wes Gillette is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 3 stories link here, each summarized from the original publisher.
Real-Time Is Redefining Conversion in Fitness
Modern fitness brands are increasingly shifting to real-time AI and integrated systems to capture prospects within the shrinking window between initial interest and membership conversion.
· Athletech News· July 24, 2026
Daxko’s New AI-First Strategy Targets the Work That Slows Gyms Down
Artificial intelligence is everywhere in fitness right now, in marketing, scheduling, member engagement and even personal training.
· Athletech News· January 30, 2026