Athletech News — page 26

Nearly 70% of exercisers across the GCC are craving more memorable fitness experiences, and GymNation’s answer comes 2,200 feet above Riyadh.

beem, a new franchise concept, offers a wellness experience combining light, heat and calm.

Industry gears are shifting from “fit” to “well.” Members are investing more deeply in holistic wellbeing, and fitness is no longer viewed separately from mental or emotional health — the two have fully converged.

Shake Shack launches new Good Fit Menu with high-protein options

Boutique fitness franchise Pvolve has kicked off a new campaign headlined by longtime Pvolve fan, brand partner and A-lister Jennifer Aniston, alongside a partnership with mental health app Headspace.

Planet Fitness earned its place as the United States’ largest gym chain by keeping fitness approachable and affordable.

Australia joins global pushback over gym membership cancellations with proposed reforms.

US fitness franchises expand internationally, with Club Pilates and Anytime Fitness leading the charge

24 Hour Fitness is taking personalization to a new level inside its clubs heading into the new year.

Crunch Fitness launches '90s nostalgia ad campaign with Hype Williams.

The New York Health Information Privacy Act (NYHIPA) is not going into law anytime soon, after Governor Kathy Hochul vetoed the act in what’s being categorized as a major win for fitness companies.

Planet Fitness is returning to Times Square as the presenting sponsor of New Year’s Eve, kicking off 2026 at the center of resolution season.

Over 90% of Gen Z consumers say they would visit a restaurant just for a new sauce, Chipotle CEO Scott Boatwright told investors during the fast-casual chain’s third-quarter earnings call.

Vasa Fitness has had nothing short of a successful 2025, with unprecedented growth across the country.

When Australia-founded Revl Training hosted its inaugural Global Revl Team Games this year, the brand signaled its entrance into the booming fitness racing sector.

Villa Sport has acquired six Crunch Fitness clubs in Idaho, boosting its Treasure Valley (Boise metropolitan area) presence to ten locations and extending its multistate footprint.

Hapana shares best practices for hybrid fitness with several marquee brands.

Everywhere Rico Macareg looked, he saw only one thing: high-impact fitness concepts.

The Edge Fitness Clubs invests $25M in upgrades and new classes.

The evolution of digital fitness over the past few years has been remarkable.

UBX signs master franchise agreement for UK and Ireland expansion.

Brian Trainor builds a fitness empire with F45 Training and FS8.

Project LeanNation grows to 34 open locations with 47 in development

Founders Row has made its first minority investment, backing direct-to-consumer snack brand Hot Box Pretzels.