Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
Amped Fitness is making its Houston debut with two new locations slated to open this summer—bringing its signature “amped up” aesthetic and vibes with content creator-friendly spaces, mood lighting and amenities.
Maryland-based fitness and lifestyle operator Coppermine has teamed up with mixed-use urban development and real estate investment firm Harbor East to take over management of Baltimore’s Maryland Athletic Club, which is now rebranded as Coppermine Harbor East.
EoS Fitness plans 28 gyms and $14M upgrades in 2025.
In the latest episode of Athletech News’ Unscripted podcast, Jamie Weeks, the founder and CEO of contrast therapy brand SWTHZ, joins co-hosts Edward Hertzman and Eric Malzone for a deep dive into the business of fitness and wellness franchising.
U.S. spas, often the canary in the discretionary-spend coal mine, logged modest sales gains in the first quarter, but fresh transaction data point to a budding slowdown that gym and studio owners can’t afford to ignore.
JetSet Pilates partners with Limitless Franchise Growth to expand 100+ studios.
Once temples of retail therapy and food courts, America’s shopping malls are staging a comeback—this time powered by barbells, not shopping bags.
Echelon helps gyms attract and retain members with personalized experiences
The fitness franchise industry is experiencing robust growth, driven by consumer preferences and innovative business models.
Discover Strength, a Minnesota-based strength training franchise that offers time-crunched fitness enthusiasts effective, 30-minute strength training workouts twice per week, has its eyes set on Houston, Texas—a market w
MD Hyperbaric, a medical-grade hyperbaric oxygen therapy provider with a growing franchise network, is opening two new facilities in upstate New York in Purchase and Syracuse.
In honor of National Pilates Day on May 3, Bodybar Pilates studios across the country are gearing up to host their annual PLANKstock celebration on the first Saturday of May.
These are exciting times for Orangetheory Fitness. Fresh off one of the industry’s biggest merger deals in recent memory, the highly popular group fitness brand named restaurant and healthcare executive Lauren Cody as its new president in January.
Zen Planner Engage uses AI to help gym owners scale their businesses
PickleRage is expanding its fast-growing pickleball concept in the Midwest with a new 32,450-square-foot franchisee-owned club set to open in Centerville, Ohio, by late 2025.
Pvolve expands to four new US markets with new franchise agreements.
Humanaut Health, a health optimization and longevity clinic, has opened its second location—and first franchise—in Palm Beach Gardens, Florida.
FitVine Wine partners with Life Time Pickleball as official wine sponsor
Fitness and wellness franchising sees growth with 1,000+ Pilates studios
Responding to the rising expectation of recovery and performance tools within fitness facilities, 24 Hour Fitness is expanding its offerings with the launch of Recovery24 and Premium Fit24.
CoverMe Fitness and payroll platform Jebra have partnered to deliver a single, end-to-end system that links class scheduling, team management and last-minute cover with automated payroll for fitness operators.
High-value, low-price (HVLP) gym chains are poised for continued growth, fueling a wave of consolidation that could see mid-tier gyms and smaller mom-and-pop operators get swallowed up, analysts predict.
Planet Fitness is set to release its first-quarter earnings on May 8, offering a look at how the high-value, low-price (HVLP) gym giant is performing amid leadership changes, evolving consumer expectations and a push into new markets.
JetSet Pilates is opening its second New York City location this month in Gramercy.