Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
The Texas-founded operator has transformed three Fitness Connection locations with expanded strength areas, upgraded cardio and sought-after recovery amenities as competition to meet growing member expectations intensifi
Planet Fitness’ recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit
The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry’s fastest-growing modality
High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots
The fitness operators who embrace AI today won’t just save time, they’ll build a compounding advantage that grows faster with every interaction Would you rather receive $1 million
The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics
FitRack, a new multi-user training hub, is designed to help gyms increase programming capacity and support small-group training without expanding their equipment footprint
IM8 is being hailed as the fastest-growing premium supplement brand ever recorded, reaching approximately $17 million in monthly revenue
USA Ninja Challenge COO Somerset Buchanan is betting that Ninja Warrior-style obstacle racing’s inclusion at the 2028 Summer Games will drive greater awareness of the method Most A
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator’s new boutique-style Reform Pilates concept
New data spotlights a “readiness gap”: personal trainers aren’t lacking for certifications, but they’re not getting the business coaching they need to thrive in a complex fitness i
The Middle East’s largest low-cost gym operator’s new collection includes a contemporary ghutra and muscle thobe Fitness is heating up in the Middle East, and now GymNation is read
More than 600 Movement Gyms members have pledged to freeze their memberships, while similar organizing efforts are already underway elsewhere in the fitness industry Workers and su
Dan Lynn, a former C-Suite executive for a restaurant conglomerate, replaces Niki Leondakis, who is retiring from the yoga studio giant CorePower Yoga has named Dan Lynn as its chi
Gold’s Gym is ditching its co-CEO model, appointing Brad Reynolds as its lone chief executive as it promises a “fundamental transformation” in franchise operations Gold’s Gym has a
As participation in weekly exercise rises in Ireland, the U.K.’s largest low-price gym operator is entering the market PureGym is headed to Ireland, the European gym giant has anno
The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months Ultimate Longevity Center (
A federal patent suit against St. Petersburg’s Studio Physique is the latest chapter in founder Sebastien Lagree’s defense of unique fitness method In the booming world of boutique
When it comes to long-term success, 95% of AI projects fail, but don’t blame the technology, says PerfectGym’s Karl Foster Artificial intelligence continues to dominate conversatio
ETS’ latest expansion underscores the growing business opportunity in youth sports and fitness as parents increasingly invest in long-term athletic development ETS Performance is c
Following its Ergatta acquisition earlier this year, the publicly traded company is adding Stepr to a growing connected fitness equipment portfolio Interactive Strength Inc. has ta
The Echelon and Primal partnership is focused on creating smart strength ecosystems to deliver the instruction and results consumers crave. Despite the strength boom currently swee
The American Securities-owned fitness operator and its creditors have been engaged in restructuring talks to tackle a rapid succession of debt maturities Bloomberg — United PF Hold
Playlist’s new AI front desk assistant automates bookings and client communications as software providers race to embed artificial intelligence into gym operations The AI race in f