Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
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Major Crunch Fitness franchisee CR Fitness Holdings has reorganized into a parent company with three regional subsidiaries to manage its rapid expansion toward 110 locations.
Entrepreneur Joe Stanford discusses the systems and culture that drive his D1 Training franchise location in Nashville.
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The update brings muscle maps, workout logs and 14 partner integrations to the social fitness app that’s become highly popular with runners and cyclists Strava is giving strength t
The luxury athletic country club operator is scaling its human-led nutrition coaching program to over 190 locations nationwide with a team of 500 coaches.
The sportswear giant has named boutique fitness brand The Yard Gym as its first global partner as Nike returns to the gym category.
The strategic alliance aims to create a globally coordinated technology consulting platform focused on AI and digital infrastructure for fitness and wellness operators.
The acquisition of 22 locations from Harman Fitness makes Fitness Ventures the largest franchisee in the Crunch system, bringing its total portfolio to 115 gyms across 30 states.
Boutique fitness giant Orangetheory is launching a limited-edition 'I Scream for Orange Cream' protein bar in partnership with plant-based brand Trubar.
The pilates franchise is rolling out 'Connect,' an in-studio system featuring integrated tablets and color-coded intensity tracking to provide members with real-time performance feedback.
The Middle Eastern gym brand secured a $100 million credit facility to fuel its expansion toward 100 locations across the GCC and its initial entry into Asia.
New research shows GLP-1 users are increasingly joining gyms to preserve muscle mass, providing a significant tailwind for boutique and big-box fitness operators.
Fitness First has implemented new digital wellness technology across 26 U.K. locations to help members minimize smartphone distractions during their workouts.
The franchisor of Club Pilates and Pure Barre has named former McAlister’s Deli executive Danielle Porto Parra as its new president to oversee brand operations and growth.
The new platform aims to streamline operations for multi-brand portfolios managing diverse concepts across the fitness, recovery, and wellness sectors.
Sequel Brands' Pilates concept reaches 300 licenses sold across 27 states less than a year after opening its first California studio.
The functional fitness brand is targeting women ages 35-65 with science-backed programming as it seeks to differentiate itself in a crowded boutique studio market.
Luxury gym brand Carbon Performance is moving into the North Carolina market with plans to open three new locations annually over the next five years.
Wellness franchise 4Ever Young is scaling its anti-aging and longevity clinics to over 80 locations this year as consumer demand for hormone optimization and peptides grows.
Aesthetics chains like LaserAway are expanding into longevity treatments and diagnostic tools as skincare brands shift their focus from pure beauty to long-term preventative health.
Virgin Active plans to expand its high-end social wellness club model featuring recovery spas, co-working spaces, and boutique fitness studios throughout the UK.
Multi-location contrast therapy brand SweatHouz consolidated its marketing and booking systems through AXLE to improve lead management and member experience across its franchise network.
CEO Shanna Missett Nelson discusses leadidng the 2,100-unit dance-fitness brand through post-pandemic adaptations and efforts to reach younger consumers.