
From Routine to Ritual: How JETSET Pilates Is Designing for Consistency
From the first visit forward, small details can have a lasting impact on member behavior.
Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
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From the first visit forward, small details can have a lasting impact on member behavior.

Pure Barre is looking to make boutique fitness more accessible to students.

GymNation has revealed the first stop in its push beyond the Middle East: Thailand.

Hyrox launches digital training platform for gyms, partners with ABC Fitness

RUN X, the first World Treadmill Running Championship developed through a strategic partnership between Technogym and World Athletics, is expanding its global reach with the launch of its official Club Finder.

LA Fitness opens 200 Pilates studios across US and Canada.

Jamie Weeks, a former Orangetheory Fitness mega-franchisee and founder of SweatHouz, is teaming with Beachbody co-founder Jon Congdon to launch better.states, a new wellness concept centered on what it’s calling…

Fitness operators see revenue growth of 13.7% with premium services

A tight-knit relationship between the member and their gym or studio is the foundation for steady, long-term revenue in any fitness business.

A 600 square foot lease mistake costs $137,000 in enterprise value

Now under new leadership, the yoga giant is expanding in New York, Miami, Nashville and Southern California while entering new markets including Long Island and New Jersey

NRG Gyms has secured a £18.7 million ($24.8 million) funding package from HSBC UK as the gym operator looks to accelerate its expansion across the United Kingdom.

The Australian strength and conditioning franchise is seeking U.S.

Gold’s Gym is rebuilding its Southern California presence following last year’s blockbuster EoS Fitness deal.

The technology running behind most fitness businesses has traditionally been treated as an operational necessity.

The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers

Gym playlists can sabotage member experience with poor music choices.

Hyrox partners with HFA for fitness trade show and race

Orangetheory is the latest fitness chain to look to the restaurant business for leadership, naming former Pizza Hut U.S.

Neighborhood Barre is accelerating its expansion efforts, opening seven studios over a roughly six-month stretch, expanding its footprint across North Carolina, Florida, Tennessee, and Illinois.

The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint

The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally

Bodybar Pilates is looking beyond the reformer as fitness operators increasingly connect their workout experiences with health diagnostics and longevity care.

Playlist is turning the massive amount of data flowing through its fitness and wellness software ecosystem into an AI-powered business intelligence tool.