Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
Nestle will sell its mainstream vitamin brands to private equity firm Yellow Wood Partners for $1 billion, as CEO Philipp Navratil tightens the company’s strategic focus.
Hopeless Records has partnered with fitness music platform Feed.fm to launch Hopeless Pop-Punk Cardio, a limited-edition workout station that will bring music from All Time Low, Avenged Sevenfold, Pvris and…
As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own
Any operator who thinks recovery is just for elite establishments should check their assumptions at the (red light sauna) door.
Revl launches Underground, a fitness racing event with 48 racers.
Half of boutique fitness studios aren't profitable due to math problems, not marketing issues.
PwC report says UK could support up to 850 additional HVLP gyms
The U.K. low-price gym giant says the former Blink Fitness gyms it acquired in New York and New Jersey are fully integrated and more profitable
As cold therapy becomes a permanent part of fitness and wellness facilities, operators are discovering that commercial success depends on purpose-built equipment and the systems needed to support a consistent, safe and reliable member experience.
LT Social, a members-only community of parties and wellness events in major U.S.
Playlist is moving quickly to build out its suite of AI-powered tools for fitness and wellness operators.
With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty
FitGrid's latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes Workout Anytime Names Peter Stipher COO Workout Anytime has appointed Peter Stipher as chief operat
Hyrox calls India a top 3 global market after 14 months of rapid growth
Acuity Scheduling ranks Scottsdale, Arizona as the most Pilates-obsessed city.
Mark Mastrov becomes interim CEO of 24 Hour Fitness after Karl Sanft's departure.
With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market
The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events
As fitness brands continue to expand into new markets, creating a consistent member experience across multiple countries presents new challenges.
Laddi Singh, who operates more than 50 Popeyes, Burger King and Arby’s restaurants, is betting on Retro Fitness, continuing a trend of restaurateurs investing in gyms
Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space.
The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location
Fitness and wellness operators are leveraging AI platforms to optimize class schedules and monetize unused inventory, addressing an industry average capacity of just 37%.