Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
New Jersey-based franchise Alpha Fit Club has named PLAE its exclusive equipment partner as it targets a footprint of 30 studios by the end of 2026.
Ultimate Longevity Center is integrating a diagnostic-based apothecary model into its franchise system to provide personalized wellness products backed by clinical data.
Crunch Fitness franchisee Undefeated Tribe is scaling its leadership team and investing in AI to support a growth plan targeting 100 clubs by 2028.
Echelon Fitness has launched an AI-powered workout platform that provides personalized training plans for consumers and a white-label engagement tool for gym operators.
EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption
The deal brings eight more Bay Area clubs under Crunch’s ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities
A sale question still hangs over the boutique fitness franchisor in a year already marked by more than $43 million in legal settlements and declining sales
The world’s largest Pilates brand by a considerable distance, Club Pilates continues to expand, with fresh studio openings in Bangkok and Mexico City underscoring the franchise’s push to open more locations abroad
With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and industry-wide transformation EGYM, the global fit tech provider
Marc Gralnick owns Sweat440's largest franchisee group with five locations.
Planet Fitness had cut its revenue outlook earlier this year, citing weaker-than-expected member sign-ups and unfavorable weather during the usually busy New Year period (Bloomberg
Press esc to close× | | | | | --- | --- | --- | | | | | | --- | --- | | | × | | search | | Custom Search | | | | --- | --- | | | Sort by Relevance Date | ATN Innovation Summit sessions are now on demand.
A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years
Fitness On Demand focuses on omnichannel growth and unified data
Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services
NBA star Victor Wembanyama will stay on as a shareholder and strategic partner as the performance hydration brand enters its next phase of growth
The takeover marks a major push by P&G into the health and wellness market, aligning the consumer goods giant with a growing focus on healthier lifestyles
Europe’s largest fitness operator posted a €23.6 million profit in the first six months of the year, a sharp turnaround from a loss over the same period in 2025
Crunch Fitness unveils boutique-style studios with Pilates and boxing classes
Hapana gives fitness businesses the visibility they need to optimize performance without overextending themselves Hapana, the leading management software provider for fitness busin
As consumers redefine what wellness means, fitness operators have an opportunity to integrate recovery into a more holistic member journey while creating new sources of value for both members and the business.
Strong Pilates partners with Xtreme Brands to expand in Europe
The pilates franchise has reached a 100-studio milestone and is eyeing global expansion behind its proprietary reformers and high-energy workout model.
The combat fitness brand is launching its first specialized Brazilian Jiu-Jitsu studio in Manhattan, marking a new small-format franchise model for the company.