
Chipotle nods to NBA milestones to dole out 53K free entrees
The burger chain is leveraging the NBA Finals and a high-profile player partnership to distribute free entrees via a digital text-to-win campaign.
Restaurant Dive is a publication in Burnaze's franchise knowledge graph, mentioned since 2019. 376 stories link here, each summarized from the original publisher. - Starbucks expects 4% same‑store sales growth in 2027 after Q4 comps rose 7.7%, driven by a 5.2% ticket‑size increase and 2.4% transaction growth [[e212f6]] - Dine Brands adopted a stockholder rights plan to protect against a potential activist‑led takeover [[5412a6]] - Wingstop posted a 5.4% same‑store sales decline in Q3 despite shifting its marketing strategy and deploying new AI technology [[d8fb22]] - Wendy’s is evaluating an unsolicited $1.4 billion offer from an investor group to take the company private [[f9dc5a]] - Chili’s sales have risen 52% over three years, driven by strong marketing and menu innovation [[25944d]] - The Cheesecake Factory recorded a 15.2% same‑store sales increase, credited to managerial retention, social‑media marketing, and menu innovation [[a5260e]]

The burger chain is leveraging the NBA Finals and a high-profile player partnership to distribute free entrees via a digital text-to-win campaign.

The chain joins a growing cohort of brands, including Pressed Juicery and Roti, to open inside ghost kitchen providers years after restaurants moved away from delivery-only channels.

Under the SPB Playbook, Krystal and the company’s upscale casual brands will be operated as parallel businesses under one leadership team, GJ Hart announced Thursday.

Dave's Hot Chicken tests new tech, pulls back from robots

Tracy Skeans helped the company emerge as one of the clear QSR winners after the COVID-19 pandemic.

The juice brand, which has expanded its products into 10,000 retailers, will add this channel to expand into high-density areas.

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James Walker joins the six-branded company as it continues to expand nationwide through single-concept and co-branded locations.

Chipotle Mexican Grill is bringing back its “Summer of Extras” promotion as a way to build on its recently relaunched rewards program, per details shared with Marketing Dive.

The nontraditional location signals ongoing investment in Texas, where Portillo’s had a disappointing 2025.

Dairy Queen offers $150,000 incentive for Grill & Chill stores

Tijuana Flats has seen a significant turnaround with its sales trajectory.

Club Wingstop's loyalty features are in keeping with an industrywide move toward more intensive and personalized forms of loyalty built atop points-accumulating base programs.

The transaction will allow the chain to refinance debt, providing liquidity to help it reach 2,000 units and support investments in remodels and digital makelines.

The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.

The former Chipotle executive joins the salad chain to oversee corporate strategy and the brand’s multi-pillar 'Sweet Growth Transformation Plan.'

Fast-casual brands are shifted away from generic discounting toward behavior-driven loyalty programs to increase customer lifetime value and offset rising operational costs.

Church's Texas Chicken hires Kevin Nemeth as chief commercial officer

Kate Savelli, who previously worked at Einstein Bros. Bagels, will lead brand, consumer, menu and partnership strategies as the chain tries to return to unit count growth.